MISSION

To visually support and elevate ASU’s Borderlands Cinematic Arts Film Program— a visionary initiative dedicated to reframing the narrative of the borderlands as a dynamic space of cultural exchange, imagination, and transformation. The mission centered around The Border is a Story, a public convening designed to seed collaboration among filmmakers, journalists, novelists, and historians, while cultivating a new, interconnected storytelling network.

OUTCOME

The design assets provided a strong visual framework that aligned with the initiative’s themes of storytelling, imagination, and cultural dialogue. These materials supported the communication goals of the public events and contributed to a unified, elevated experience for participants.

IMPACT

The work helped create a thoughtful visual atmosphere that reflected the poetic and visionary spirit of the Borderlands. By supporting an interconnected network of storytellers, the designs became part of a broader narrative effort to reframe the borderlands not as a dividing line, but as a fertile space for grounded, authentic, and transformative storytelling.

DESIGN PRACTICE CONTRIBUTION

As part of this initiative, I contributed design work that helped shape the visual identity and storytelling environment of the program. This included:

• Designing the event logo for The Border is a Story

• Creating digital screen backgrounds and master graphic elements

• Designing printed event banner for an affiliated event

• Designing invitations for an affiliated event

• Developing the original logo for the Borderlands Cinematic Arts program